The works of experiential and crypto artist John Munro explore many territories across art, spatial installations, experiential narrative, stage shows, animation and film. He has been a pioneer of experiential art and design since 2004 and his work often blurs the boundaries between the real, metaverse, interactive, spatially reactive and narrative.

Born in 1976, Munro grew up in Scotland, Nigeria, Dubai, Zimbabwe, Bermuda, Manchester and London. He graduated from Goldsmiths in London, and in 2004 he founded ‘Immersive’ which comprises a large team of creatives, directors, designers, architects and technologists. He is known for creating cultural projects internationally that mix spatial installations with contemporary visual techniques and narratives engaging with all fields of art and design.
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John's works have been exhibited and installed in the UK, China, USA, UAE, Switzerland and have been seen and experienced by hundreds of millions of people.
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His first major art project was a collaboration with Goldsmiths tutors Terry Rosenberg and Sean Hall at the Victoria & Albert Museum in 2003. He went onto show video art at the ICA, VTO, and the 291 Gallery in London. His collaboration with Foster + Partners and Steven Spielberg resulted in the ’Universal Sphere’ in the Comcast HQ. He has created hologram theatrical productions with brands such as IWC and BMW, as well as worked with cultural futurists to create the ‘present’ and ‘future’ of human mobility for EXPO 2020 Dubai. He has led his studio in the creation of installations in the Smithsonian National Air & Space Museum, the Southbank Centre, Expo 2015 Milan, and numerous other world-first experiences such as the immersive ‘Stadium Screen’ at the 2012 London Olympics opening and closing ceremonies.
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John also creates art works for private client commissions on yachts, and other bespoke locations.
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His background of design, art and architecture creates timeless installations that are both future proof and genre defining. As the visionary behind his studio’s prolific creative output, John creates experiences that are dedicated to connecting people together on a multi-sensory level.
He has recently been appointed the honour of Senior Creative Advisor to the UN Science-Policy-Business Forum as he is an exponent for how the creative industries can be active advocates for positive change in our world.
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John lives and works in Shanghai and London.

In 2005 Giovanni set out on a three-year journey with the World Wildlife Fund as a Wildlife Photographer, capturing the purity and  untouched beauty of the Antarctic, the land disputes between the tribes and government in Papua New Guinea, and the conservation efforts to protect the majestic gorillas of Uganda.

Upon his return, Giovanni furthered his education in sound and music production, where the crafting of audio-visual experiences became his playground. He founded the first immersive music festival ‘Playtime in Paradise’ (South Africa) in 2013 and ‘Era Night Club’ (South Africa), the first fully immersive night club in 2015.

In 2018 he founded Swoon Records and has performed his compositions live across the world, including at Cirque Magique (Antwerp), Space Ibiza (Ibiza), Elrow Music Festival (Barcalona) and Watergate (Berlin). He is also signed with Happy Campers (Netherlands) and released the single ‘C'era una Volta’ in 2018.Giovanni moved to London in 2020 and after a couple of collaborations he joined the Immersive team permanently as Creative Associate & Soundscape Designer.

His focus within the company is on creating bespoke immersive art installations and pushing the boundaries of immersive audio experience across all the company’s projects.

He spent 20 years working in investment banking, most recently as a Managing Director of European Credit Trading for BNP Paribas and Barclays.

For the last five years he has focussed on angel investing, including seeding promising startups, as well as acting as fundraiser and strategic advisor for Africa’s’ largest online bankKuda (#TheBankOfTheFree), which aims to make banking more accessible and affordable. His passion to help people and strive towards a more sustainable future stems from his father who was a surgeon for the UK Overseas Development Agency, and passion for surfing and exploring nature whilst growing up in Seychelles.

He is passionate about giving back and helping save the planet for current and future generations of children across the world, including his daughter who is 4 years old.

Originally from Stockholm, he has worked in a variety of leadership roles across the creative industries for almost two decades, directing and producing projects of varying scales for diverse audiences. Most recently he was leading Immersive’s work for The Mobility Pavilion, one of the three signature pavilions at EXPO 2020 in Dubai.

Prior to joining Immersive, he worked at the Tony and Olivier award-winning design studio and production company 59 Productions, producing large-scale experiences including ‘Palace in Motion’, the largest permanent projection-mapping show in the world at the Qasr Al Watan (Palace of the Nation) in Abu Dhabi, ‘A Perfect Harmony’ commissioned for the reopening of the Smithsonian National Museum of Asian Art in Washington DC and the award-winning virtual reality documentary ‘Grenfell: My Home’ about the community that existed in the Grenfell tower before the fire.

Having designed some of the world’s most impactful and mesmerising multidimensional live experiences in public, private and commercial spaces, they have established a reputation for developing the use of new technologies to expand the art of immersive storytelling. Working collaboratively with some of the best global talent in conceptual design, visual art, animation, creative technology, and innovative spatial storytelling, they are changing the way stories are told and experienced.